Archives for category: Workshops

Treasures of the Deep Blue Internet was held in the media lab on Friday. The session covered a range of online tools using an online ‘treasure hunt’ with quiz questions as a framework. The session covered the following tools:

Crowdfunding – looked at Pozible and also resources created by the Australia Council for the Arts, The Crowdfunding Roadshow. Crowdfunding is a very effective way of raising funds for targeted outcomes, a crowd funding project could form the backbone of a supporter drive or used as stand alone funding drive.

Team Viewer – remote access software that allows any computer to access and control another computer. Don’t feel like going all the way to your station 3am to sort out your play out system Team Viewer is a very easy to use alternative. Dan Callaghan from Community Radio Network showed us a demo.

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This workshop is based around how digital online can help your radio station with raising funds. Presented by Michelle Brown (4ZZZZ), Miki Padavan (4ZZZZ) and Prarthana Holburn (PHPDigital), the workshop is based around community engagement and participation.

Whether it is a marketing or fundraising plan, Brown gives the following tips:

  • Pinpoint key areas that need focus an attention
  • Highlight strategic areas of strength and vulnerability
  • Priorities needs over wants
  • Know the product
  • Know the audience

Brown presents the following case study of the “Ask Richard” campaign that saved Sydney-based radio station, FBi 94.5FM.

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