Archives for posts with tag: 4zzz

‘Excellence in Community Participation’

Nambucca Valley Radio 2NVR

 

‘Outstanding Volunteer Contribution’  

Michael Smith (3CR)

 

‘Best Digital Media Initiative’

Radio on Demand (3RRR)

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This workshop is based around how digital online can help your radio station with raising funds. Presented by Michelle Brown (4ZZZZ), Miki Padavan (4ZZZZ) and Prarthana Holburn (PHPDigital), the workshop is based around community engagement and participation.

Whether it is a marketing or fundraising plan, Brown gives the following tips:

  • Pinpoint key areas that need focus an attention
  • Highlight strategic areas of strength and vulnerability
  • Priorities needs over wants
  • Know the product
  • Know the audience

Brown presents the following case study of the “Ask Richard” campaign that saved Sydney-based radio station, FBi 94.5FM.

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