Archives for posts with tag: #CBAA2012

Treasures of the Deep Blue Internet was held in the media lab on Friday. The session covered a range of online tools using an online ‘treasure hunt’ with quiz questions as a framework. The session covered the following tools:

Crowdfunding – looked at Pozible and also resources created by the Australia Council for the Arts, The Crowdfunding Roadshow. Crowdfunding is a very effective way of raising funds for targeted outcomes, a crowd funding project could form the backbone of a supporter drive or used as stand alone funding drive.

Team Viewer – remote access software that allows any computer to access and control another computer. Don’t feel like going all the way to your station 3am to sort out your play out system Team Viewer is a very easy to use alternative. Dan Callaghan from Community Radio Network showed us a demo.

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When you’re late to a workshop waiting for the lift…

…and you decide to take the stairs instead.

When you’re trying to connect to the Rydges wifi network and there is an IP conflict

When someone asks if you stole their seat between plenaries

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How was everyone’s first day at #CBAA2012? We speak to Matt Nock, Chris Jameson and Kyle Minall from JOY FM and Bec Petraitis from SYN.

After the today’s final plenary, Turn Up Your Radio, Chris Johnson spoke to us briefly about the importance of AMRAP for youthful artists.

This workshop is based around how digital online can help your radio station with raising funds. Presented by Michelle Brown (4ZZZZ), Miki Padavan (4ZZZZ) and Prarthana Holburn (PHPDigital), the workshop is based around community engagement and participation.

Whether it is a marketing or fundraising plan, Brown gives the following tips:

  • Pinpoint key areas that need focus an attention
  • Highlight strategic areas of strength and vulnerability
  • Priorities needs over wants
  • Know the product
  • Know the audience

Brown presents the following case study of the “Ask Richard” campaign that saved Sydney-based radio station, FBi 94.5FM.

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National Listener Survey

Matt Balogh opened our second plenary with some startling statistics conducted by McNair Ingenuity Research. Balogh had only half an hour to present, explain and justify the results of The National Listener Survey that outlined the nation’s listening behaviours and engagement.

The study can be found here.

But for those of you afraid of hyperlinks or suffering from lazy apathy (reading surveys is hard), I’ve sifted through the material and decided to post the most interesting statistics for your convenience.

How many people are listening?
4,446,000 people listen to community radio every week (that’s up to 25% of population)
10,611,000 people are occasional listeners to community radio (that’s, like, over double 4,446,000)

Why are they listening?
The number one reason for community radio’s survival is to hear local information and local news. The second is to support and listen to local artists and bands, and Australian artists.

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The CBAA 2012 Conference: Access All Areas has kicked off with a bang! The SYN bloggers– or “kids” as a representative from North West FM called us – commandeered a table up the back, close to the all-important powerpoints. Greens MP Adam Bandt gave the opening address, mentioning the strength of community radio in Melbourne and how nice it was to be in a room full of community radio enthusiasts (hear hear!). Although he normally sits on the other side of the desk now, Bandt reminded us that he was once operating the panel at 3CR. Voicing the opinions of many in the room, Bandt stressed that community radio plays a vital role in the Australian media landscape, making our society more inclusive and bringing local issues to fore. At 9.19am, Bandt was the first to say that community radio runs on the smell of an oily rag, a cliche that is unfortunately all too true.

Wurundjeri Elder, Uncle Bill Nicholson was running a little late, but when he arrived, he gave a great welcome to country, speaking of the importance of language, cross-cultural communication and storytelling.

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Adam Bandt – CBAA 2012 Opening

Audio recording of Adam Bandt’s full opening of the CBAA Conference 2012 in Melbourne, Australia.
Recorded on-site by the LiveSYN team – 16th November 2012.

 

@bekfast‘s visual representation of the first #CBAA2012 plenary

 

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