National Listener Survey
Matt Balogh opened our second plenary with some startling statistics conducted by McNair Ingenuity Research. Balogh had only half an hour to present, explain and justify the results of The National Listener Survey that outlined the nation’s listening behaviours and engagement.
The study can be found here.
But for those of you afraid of hyperlinks or suffering from lazy apathy (reading surveys is hard), I’ve sifted through the material and decided to post the most interesting statistics for your convenience.
How many people are listening?
4,446,000 people listen to community radio every week (that’s up to 25% of population)
10,611,000 people are occasional listeners to community radio (that’s, like, over double 4,446,000)
Why are they listening?
The number one reason for community radio’s survival is to hear local information and local news. The second is to support and listen to local artists and bands, and Australian artists.
#CBAA2012 